Episode 18: Building Apps in 60 Minutes with Baskar Agneeswaran at Vajro

In today’s episode, we’re talking to Baskar Agneeswaran, CEO and Co-Founder at Vajro, a cloud-based mobile commerce platform for building high-converting mobile apps for online stores.

We talk about Baskar’s and Vajro’s background, how it’s possible to build an app within 60 minutes, and how smartphones might evolve over the next 15 years. Baskar also shares the marketing and sales models used by his company.

We discuss the difference between companies that have sales as a growth engine and those that have marketing as a growth engine, and how to strike a balance between these and the product itself. Baskar shares some of the lessons he’s learned scaling a company like Vajro. He also explains the different phases of growth.

Finally, we talk about the importance of diversity and how to balance that with alignment around a core mission.

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