EPISODE 84: Battling Digital Marketing Fraud with Rich Kahn

Written By Ricardo Orozco

Today, we’re joined by Rich Kahn, Co-Founder and CEO of Anura, an ad fraud solution designed to improve campaign performance by accurately exposing bots, malware, and human fraud. We talk about:

  • Why digital marketing is a hot spot for fraudsters

  • The numerous benefits of reducing fraud

  • How to increase Return on Ad Spend (ROAS)

  • Who is taking better advantage of AI: fraudsters or those battling fraud?

This episode is brought to you by Qrvey

The tools you need to take action with your data, on a platform built for maximum scalability, security and cost efficiencies. If you’re ready to reduce complexity and dramatically lower costs, contact us today at qrvey.com.

Qrvey, the modern no-code analytics solution for SaaS companies. 

#saas  #analytics  #BI

Ricardo Orozco
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EPISODE 85: Building AI-Native Products & Overcoming Cognitive Dissonance with Mohan Rao
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EPISODE 83: The Emergence of the Chief Product Officer Function with Carlos Gonzalez de Villaumbrosia