Episode 44: Fully Leveraging Marketing Data with Lars Gronnegaard of Dreamdata

In this episode, Arman welcomes Lars Gronnegaard, CEO and co-founder of Dreamdata, as they discuss the importance of marketing data in a B2B market, and how a SaaS service was created to serve that need.

We talk about:

• Equipping startups with crucial data in a timely manner

• The bi-directional approach to developing a product to fit market needs

• Creepy advertising practices & the solution of first party data

• Growing awareness of the need to take care of people’s data

• The changing software industry in Copenhagen and tech funding cycles

This episode is brought to you by Qrvey

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#saas  #analytics #AWS  #BI