EPISODE 55: Pricing is Simple, But Not Easy. Dan Balcauski Answers Hard Questions
On today’s episode, we’re joined by Dan Balcauski, Founder and Chief Pricing Officer of Product Tranquility, a consulting firm in Austin, Texas focused on helping high-volume B2B SaaS CEOs define pricing and packaging for new products.
We talk about:
What people often get wrong about pricing
Pricing questions you should never ask
What to ask instead
The right way for companies to raise prices
How to determine if you should publish pricing online
This episode is brought to you by Qrvey
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