EPISODE 56: Accounting Mistakes SaaS Founders Make + Keys to Growth with Jason Kruger
On today’s episode, we’re joined by Jason Kruger, President & Founder at Signature Analytics, a provider of expert-level accounting and business advisory solutions to small and middle-market businesses throughout Southern California and beyond.
We talk about:
Accounting mistakes commonly made by SaaS founders
The challenges of balancing CEO optimism with necessary pragmatism
Areas successful SaaS CEOs spend the most time on
The collaborative process of developing KPIs
The trouble with viewing accounting as a necessary evil
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